Earlier this year Land Rover kicked off the Defender Above & Beyond Service Awards, inspired by the endless acts of service from people around the country who embody the Above and Beyond spirit of Land Rover. There were over 300 submissions and a staggering 165,000 votes which were narrowed down to just 35 nominees across 7 categories. One of those nominees is our very own Force Blue, Inc. of Mt. Pleasant!

Join us as we tune in to at 3:00pm (EST) on September 28th to hear who the final 7 winners will be.

Good luck Force Blue, Inc., Land Rover West Ashley and the entire Baker Motor Company family are rooting for you! #oneteamonefight



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The Defender is a versatile tool, capable of scaling mountains and crossing treacherous rivers — but it’s most powerful when the driver is steering it on a mission to help others.


Over the past year, there have been incredible displays of bravery and resilience. Defenders and helpers in their own right, have been pushed to their limits—only to discover how truly capable they are. We have been inspired by their commitment to serving others. And we want to support them.

For seven decades, Land Rover has been creating hard-working vehicles that are known worldwide for taking service workers on missions to help others. Now we are awarding seven customized Defender models to seven U.S. nonprofits that go Above & Beyond for their communities every day.

We know that great things happen when a highly capable vehicle is driven by highly capable people. From first responders and conservationists to search and rescue volunteers and wildlife advocates— and many of them shared their stories with us.

Take some time to watch the videos these inspiring nonprofits created, to describe their work, explain what their group is all about, what needs they address in their communities and how a Land Rover Defender could help support their cause. Coastal & Marine Conservation, Search & Rescue, First Responders, Animal Welfare, Fire Safety & Response, Urban Improvement and Environmental nonprofits entered in their own categories. The Land Rover team selected five finalists in each category, then the public voted to choose the winning organizations. On September 28, 2021, a full list of winners will be announced.

→ Keep Me Informed


Voting is Closed

Voting for all categories has ended. We congratulate our incredible finalists and wish them luck. Winners will be announced on September 28, 2021 during a special live webcast. In the meantime, please watch the film submissions from our finalists and semi-finalists and support their causes today.


These five nonprofits go Above & Beyond to protect marine life, clean up the coasts, engage youth in science and nature, and empower veterans through environmental restoration. With an impressive wading depth and durability in a variety of conditions, the Defender could help them tackle their next mission. Watch their video submissions and become inspired by their stories.



No stranger to harrowing rescue missions in remote areas, the five finalist Search & Rescue nonprofits are truly capable of great things. They scale treacherous mountains in search of avalanche victims, train dogs and their handlers to traverse uncertain terrain in search of lost hikers and mobilize veterans to embark on off-road expeditions. These organizations embody the spirit of boldness that Land Rover champions. A new Defender could take them on their next life-saving trek.



From medical emergencies to natural disasters, and everything in between, these volunteers are the first to respond when their communities are in need. Their life-saving missions require a vehicle that can not only transport their emergency equipment easily, but also take them off-road if duty calls in uncharted territory. Watch the films from these heroic nonprofits and see how they could benefit from the capable new Defender.



Through rehabilitating wildlife, rescuing abandoned pets and offering sanctuary for abused farm animals, these nonprofits fervently defend members of their communities—whether they walk on two legs or four. Responding to animal rescue calls often requires a vehicle equipped for seamless transport, whether that means ample cargo space or enough power to effortlessly tow a horse trailer. Learn how these exceptional nonprofits could benefit from a new Defender while protecting creatures great and small. Watch their films now.



From the mountains to the woods, to the beach, fire can strike anywhere. And many times, there’s no easy route to help those in harm’s way. Fire Safety & Response nonprofits face all kinds of terrain, and the Defender can offer an added measure of bravery, with a unique unibody structure that provides triple the torsional rigidity of a body-on-frame design and exceptional durability. Learn how these nonprofits could benefit from a new Defender while rescuing those endangered by fire.



What makes a city special is the community that lives there. And when a neighborhood struggles, these urban improvement nonprofits can help its residents find new opportunities, feel empowered and thrive. They do so much with passion, dedication and heart, but sometimes it helps to have roof rack that’s capable of handling a 291 lb. dynamic load. That’s where the customizable Defender comes in. Learn how these incredible nonprofits can benefit from our most capable and adaptable vehicle.



Some of our most fragile ecosystems are also extremely difficult to reach. But whether these environmental nonprofits are focused on land conservation, air quality monitoring or environmental maintenance, they will go where the mission takes them. The Defender and its range of 18” to 22” wheels, including off-road tires, can help carry them effortlessly over whatever terrain they encounter. Learn about all the ways these nonprofits can benefit from our most capable vehicle.


NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Begins on 3/9/21 and ends on 8/23/21. TO ENTER MUST BE 18 YEARS OR OLDER IN THE 50 UNITED STATES AND D.C. AND 501(C)(3) NONPROFIT ORGANIZATIONS WHO HAVE AT LEAST ONE DIRECTOR THAT IS 18 YEARS OR OLDER RESIDING IN THE 50 UNITED STATES AND D.C. Contest is void where prohibited by law. Contest subject to the complete Official Rules. Visit for Official Rules and prize descriptions. Sponsor: Jaguar Land Rover North America, LLC, 100 Jaguar Land Rover Way, Mahwah, NJ 07495.

Only not-for-profit organizations with a 501(c)(3) status are eligible for the Defender Above & Beyond Service Awards. Each nonprofit must fall into one of seven categories of service: Fire Safety & Response, Coastal & Marine Conservation, Animal Welfare, Environmental, First Responders, Search & Rescue and Urban Improvement.

Create a video that is up to three minutes and demonstrates how your nonprofit goes Above & Beyond to defend your community, the need the organization addresses and how your team would benefit from a customized Defender. Check this page to see if your category’s submission window is currently open and, if so, upload your video and information by clicking “Enter Now.”

All video submissions must include an explanation of:

  • How your organization’s work aligns with the category you’ve chosen to enter
  • How your organization’s activities meet an urgent need in your community
  • How a Land Rover Defender vehicle will help move your organization’s efforts forward and/or expand your reach

Your submission can be filmed professionally or shot on your cell phone—any level of experience is welcome, as long as your footage is recorded in widescreen or a horizontal screen orientation. The video can be up to three minutes long. Do not include music in your submission; any video containing music will be disqualified.

All videos and materials must be submitted via the Land Rover website before each category’s submission window closes.

Submission Schedule:
All submission windows open at 10:00 a.m. EST and close at 11:59 p.m. EST. The submission schedule is subject to change.

Coastal & Marine Conservation: Submissions currently open; submit by April 7, 2021.
Search & Rescue: Submissions currently open; submit by April 7, 2021.
First Responders: Submissions open on May 3. Deadline to submit is June 1, 2021.
Animal Welfare: Submissions open on May 3. Deadline to submit is June 1, 2021.
Fire Safety & Response: Submissions open on June 28. Deadline to submit is July 27, 2021.
Urban Improvement: Submissions open on June 28. Deadline to submit is July 27, 2021.
Environmental: Submissions open on June 28. Deadline to submit is July 27, 2021.

After the submission window closes for each service area, the Land Rover team will select three finalists per category. Finalists will be announced on this page and the vote for winners will open to the public. Click on “Vote Now” to watch the finalists’ videos and cast up to one vote per day, per category, for the nonprofit you feel deserves to win. See the entire voting schedule below.

Public Voting Schedule:
All voting windows open at 10:00 a.m. EST and close at 11:59 p.m. EST. Please note that the voting schedule is subject to change and results will not be available in real time.

Coastal & Marine Conservation: Voting will begin on April 21 and close on May 3, 2021.
Search & Rescue: Voting will begin on April 21 and close on May 3, 2021.
First Responders: Voting will begin on June 16 and close on June 28, 2021.
Animal Welfare: Voting will begin on June 16 and close on June 28, 2021.
Fire Safety & Response: Voting will begin on August 11 and close on August 23, 2021.
Urban Improvement: Voting will begin on August 11 and close on August 23, 2021.
Environmental: Voting will begin on August 11 and close on August 23, 2021.

All winners will be revealed publicly on September 2, 2021.

Land Rover West Ashley 32.7845519, -80.004105.